It has finally happened. Athletic wear company Reebok has
officially dropped Rick Ross as the face of Reebok Classic in the
wake of controversy over lyrics he contributed to the Rocko tune
"U.O.E.N.O,
where the Maybach Music mogul boasted about drugging and
raping a woman. He spit:
“Put Molly (Ecstasy) all in the champagne. She ain’t even
know it. I took her home and I enjoy that. She ain’t even
know it.”
Rape survivors and women right groups launched a petition and
media campaign asking Reebok to drop the rapper, despite his
many apologies. Reebok released a statement today saying:
"Reebok holds our partners to a high standard, and we
expect them to live up to the values of our brand.
Unfortunately, Rick Ross has failed to do so."Reebok goes
on: "While we do not believe that Rick Ross condones
sexual assault, we are very disappointed he has yet to
display an understanding of the seriousness of this issue
or an appropriate level of remorse." Lesson learnt!
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